How many people come to your website and bounce off? How many of these visitors take the action you want them to? Do these visitors turn into customers? These are some questions that prove whether the design of your website is compelling enough or not.
In every facet of life, the phrase “First impression is the last impression” holds true. Your website is that first impression of your business. Whether it is about understanding your business, signing up for your newsletter, subscribing to your product, or creating a profile, your website is a crucial part of your business.
Brucira brings to you 6 design fundamentals that can improve your website experience.
1. User-friendly navigation
What do you see when you open Google? A search bar in the front and all your most-used websites below that. Why? Because that’s the main purpose of Google – to find information. In the upper right corner, you can find your account. Everything is neatly packaged and doesn’t hinder the user experience. A user-friendly navigation does just that.
The relevant content is placed in the visible section so the users can access the desired content with less effort. The navigation in the header and footer so the user can navigate from one page to the other easily. You can even add a site map to remove any confusion when it comes to navigation.
2. Responsive web design
According to Google, 61% of users are unlikely to return to a website on mobile if they had trouble accessing it and 40% would go on to visit a competitor’s site instead. A responsive web design ensures that your website is accessible from any device be it a laptop, tablet, or mobile screen. One way to do that is by testing your mobile version’s website, every page, button, and user action.
Your website’s mobile version should be as minimalistic as possible. The way images, texts, and visual elements are put together would signify if your mobile screen is cluttered or simple and effective.
Typically the cart button is placed on the top of the page (most likely on the top right) but what if you place it at the bottom of the page or somewhere in the middle? Will users have difficulty finding it? Absolutely. There are some UI elements that should have conventional placement as otherwise, it could lead to confusion amongst your users. After all, we humans are creatures of habit.
In your mission of creating the world’s most innovative or creative website, don’t forget that the designer’s first job is to make the website as easy to use as possible.
4. Selection of right colors and font
Colors are one of the most important elements that can enhance the overall look of your website. The choice of color combinations will determine the theme and tone of your website and will become a part of your brand identity. Making use of vibrant colors for your CTAs will draw the guest’s attention.
When it comes to fonts, stick to one or two fonts for your entire website. Have enough white space and make sure the headings are visually distinct. Things like proper font sizes, letter spacing, line height, font color should also be taken care of.
5. Inclusion of visual elements
Visual elements like videos, animations, photos bring beauty to your website and make the user experience a whole lot better. It also helps users understand your product or service better. For example, you could put up a short video describing the important features of your product or the benefits your product may bring for your customer. A blog post with photos that describe the content in an easier form. Animation of your most-liked feature and so on.
6. Test often, test early
A designer can come up with ten website designs, all of which they think are good. You can use A/B testing to compare multiple versions of website pages against each other to understand which is performing better. This will help you know which version will be the best for your business.
To make website feedback easier, you can make use of Ruttl to leave comments on live websites and to collaborate effectively with your team.
If you want us to help you with carving an unparalleled user experience with your website design, reach out to us at [email protected]