We’ve all heard the age-old adage that beauty is in the eye of the beholder. Even so, it can’t hurt to give said beholder something amazing to appreciate.
Living in a digital world, we have all grown accustomed to having visually-appealing content appear on our feeds across social media platforms. From developing aesthetic grids on Instagram to using attractive graphics on your website, good design sensibility is a key factor when it comes to developing an audience for brands, businesses, and individual creators.
Let’s Talk Numbers
When it comes to business, good design can have an immense impact on the way your audience connects with your content. Nearly half of your potential customers weigh a company’s credibility on its website. Everything from your brand colors to your logo, to the little icons on your website, makes a lasting impression on a visitor.
Good design helps you instill confidence in that potential customer who often takes a chance on your products and services because of the way your business expresses itself. Bad or shoddy design can drive away customers before they even have a chance to experience whatever it is you want to offer them.
The importance of great design is by no means a recent thing. In 2005, The Design Council studied the portfolios of 63 companies on the Financial Times Stock Exchange (FTSE) over ten years. Design-led company shares outperformed the FTSE 100 by 200%. Businesses with a desire to succeed know the value of great design and make it a point to invest in the same. These businesses consistently outperform their competitors who do not consider design an important tool in their arsenal.
How Bad Design Can Harm Your Business
When asked, 94% of people noted that bad website design is why they mistrusted or rejected a website. According to Google, it takes visitors less than 50 milliseconds to decide whether they trust a website enough to stay or leave. That’s a really short amount of time to make a first impression on a new visitor to your website!
If you want to market your business, great design (website, logo, graphics, animations, etc.) can help you make a lasting impression on potential customers. Great design is memorable and keeps customers coming back for more. The impact of design on those who visit your website and social media pages is phenomenal — your investment in great design sets you apart from your competitors, boosts brand awareness, and positions you as a trustworthy and credible business.
Design For Success
Don’t just take our word for it, some of the most successful companies around the world have prioritized great design in their marketing and branding strategies. Whether it’s Disney’s classic Mickey Mouse illustration or the iconic Harry Potter font used by Warner Brothers Studio, great design choices impact how you associate something with a brand.
Optimize Design for Usability
Of course, great design should never come at the cost of usability — there’s no point to great design if it mars your customer’s experience on your website. Design and user experience (UX) should go hand-in-hand to create the best possible user interface (UI) for your potential customers.
We know how difficult it can be for developers and designers to work together to create a cohesive experience for a potential customer but you can overcome that with the help of some nifty design review tools like ruttl. Developing a website design that is optimized for both form and function is essential for the success of your business.
If you’re worried about the cost of investing in good design, take a moment to think about how many potential customers your business will lose if you choose common and unoriginal designs for your website and your content. As Joel Spolsky, the creator of Trello puts it, “Design adds value faster than it adds costs.”
Great design sometimes comes in small packages — logos, icons, tiny animations on your website; every little aspect of your website makes an impression on your visitor. Make it count.
At Brucira, we know exactly what great design entails and how to make it work for your customers. We’ve worked with companies across the globe including DHL, Disney+ Hotstar, Onduo by Google, and others to improve their user experience with amazing design and cohesive web development. We’re also expanding our services to include Branding soon, so remember to check back in.
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