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Year In Review

Celebrating 3rd Anniversary: Brucira’s Best Moments in 2020

Added 22nd Jan 2021

A year of charismatic clients, MARVEL-lous projects, new rockstars, adapting to work from home, impressive awards and some spectacular surprises! 

Welcome to Brucira’s third-anniversary celebrations!

That’s right, we’re three now and swiftly growing!

Last year, like the rest of the world, we also had to face some new and unexpected challenges with the Covid19. From navigating work from home to receiving an award for India’s Best Digital Design Agency, it’s been a whirlwind of a year that taught us some great lessons. 

Our small team of illustrators, designers, developers, and storytellers have come a long way since we first founded Brucira in January 2018. What say, shall we take a closer look at our best accomplishments in 2020?

1. Avengers, ASSEMBLE!

We started 2020 off with a bang — a contract with Disney to create 28 movie posters for franchises like Avengers, Guardians of the Galaxy, and many more. Although it was a brand new experience for the entire team, we aced creating the multilingual posters which you can now check out on Disney+Hotstar. These unique craft pieces performed as a gateway to streaming for regional audiences. We’re thrilled that our designs brought in a considerable increase in viewership for Disney+ in India.

2. Navigating remote work challenges

Like most of the world, Brucira also switched to remote work in April, after India announced one of the world’s strictest lockdowns. As a small team, we depend heavily on clear communication, understanding, and teamwork. It took a little bit of time, but soon, everyone found their groove. We quickly embraced the opportunity to work from home and spend time with our families and loved ones. We even developed Brutask (more on that below) to keep track of our tasks and collaborate better!

Check out our team’s WFH setups and let us know which one is your favourite:

3. Brucira’s Covid19 Relief Campaign

We knew how privileged we were to work from home, and so, we wanted to do something for healthcare workers. While we were safe at home, they worked hard day and night, to keep people safe and alive. 

That’s why we launched the Brucira Covid19 Relief Campaign, inviting designers, illustrators, and artists to create #Covid19StayAtHome inspired artwork. We donated $1 for every artwork we received. This way, we could spread awareness about using masks, effective hand hygiene, and staying at home while raising money for the world’s real heroes: our healthcare workers.

If you would like to read more about the entire campaign in detail, make sure to visit https://care.brucira.com/

4. Skillful Saturdays

Everyone at Brucira loves what they do, and it’s what keeps us going. But tight deadlines meant that we often didn’t get time to learn new skills or upgrade our knowledge. Everything doesn’t always need to increase revenue for the company — the satisfaction of our employees also mattered to us. That’s why we decided to introduce Skillful Saturdays. 

Earlier we worked every alternate Saturday. Now, we use those Saturdays to work on our creative pursuits. Everyone at Brucira chooses something they want to learn and shares their goals. In the evening, we all check in to encourage each other and share helpful critique over some evening coffee and chai. Skillful Saturdays have boosted productivity, increased happiness, and overall contentment among the team — and we get to see some stunning creations every Skillful Saturday!

5. Entered the world of Augmented Reality

At Brucira, we always seek out avenues that can enhance our product design and user experience. So, there was no way we wouldn’t take the opportunity to enter the world of AR. 

Our first concept explored the intersection of AR and print media. We gamified RB’s Dettol Spray and the appreciation we received boosted our spirits, especially since several newspapers approached us for collaborations. Check it out here:

Next, we worked on a unique concept for plant lovers. Our little AR demo told you the weather, water levels, and sunlight needs of the plants around it. Here’s a closer look:

And finally, our third experiment looked at how AR is going to change the way we shop. Read more about the progress of our concept here

This is just the beginning, and we are excited to see all the new things we can explore with AR in 2021!

6. Worked with 30+ impactful brands including Google, IBM and Disney+Hotstar

Over the last year, we’ve been honoured to work with over thirty unique brands, including Google, IBM, OPPO, and others. We’ve created stunning products, web apps, websites, mobile apps, illustrations, designs, strategies, and more — all of which have been immensely loved by our clients. 

7. Grew Brucira with 7 new rockstars

Our continued success saw us grow Brucira by seven people during the Covid19 pandemic. We’ve been joined by new interns, freelancers, and full-time employees throughout this year and we are grateful for each of them and their unique contributions this year.

8. One year with OPPO

We were also thrilled to celebrate our first anniversary as the digital marketing partner for OPPO! We’ve created illustrations, wallpapers, banners, and other digital marketing assets for OPPO’s apps, browsers, and marketing strategies to help them capture the Indian audience.

9. Launched ruttl & Brutask

Along with delivering high-quality work for our clients, we also developed Brutask and ruttl, two products that increase productivity. To help us pivot from working in offices to working from home, we developed Brutask one day before the lockdown in March 2020. 

ruttl

ruttl is a visual feedback & collaboration tool for web design projects. We’ve released it to our beta users and are fixing the last few bugs before releasing it to the general public. We’re excited to solve the clunky, frustrating design review process filled with marked-up screenshots and lengthy email threads.

Look out for ruttl’s official launch soon!

Brutask

We officially released it to the public on December 8th, 2020 and have crossed over 900 already! A simple yet effective tool, Brutask digitizes to-do lists for small teams and improves overall productivity. 

10. Awarded India’s Best Digital Design Agency

In the most wonderful surprises ever, Brucira was awarded Best Digital Design Agency at India’s Best Design Awards 2020. We are humbled and thrilled to be recognized for our skills and designs. We’ve continued to deliver high-quality work for our clients while working on internal tools and adapting to remote work challenges during Covid19.

As a product design startup, we are empowered by our hardworking team and our clients who continue to trust us every day. Each new opportunity offers news avenues for learning, growth, and development, and we’re grateful to have several opportunities to learn and thrive!

We’re pretty proud of our accomplishments over the past year, and we can’t wait to see what 2021 has in store for us!

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